Features

Restaurant CRM Solution That Turns Guests Into Regulars

Kappino’s restaurant CRM solution helps you understand every customer better. Keep contact details, order counts, lifetime value, segments, loyalty points and staff notes in one connected system — filled automatically by the orders you already take — so your team can serve more personally and bring customers back more often.

A restaurant CRM solution is customer relationship management software built for restaurants, cafes, food chains, and hospitality groups. It collects and organizes customer information such as contact details, order history, spend, preferences, loyalty status and segment in one place.

Customers
Customers

Without a Restaurant CRM, Guest Relationships Stay Scattered

Every restaurant wants more returning guests, stronger loyalty, and better customer experiences. But when customer data is spread across POS orders, online orders, spreadsheets and staff memory, your team cannot truly understand who is dining with you. A dedicated restaurant CRM solution keeps every customer profile, order count, spend, segment and loyalty balance connected in one place.

Contact details, order history and spend often live in separate tools. Without one customer profile, staff cannot see the full picture of each guest.

When your team cannot instantly recognize repeat customers, VIPs or high spenders, valuable relationship-building moments are missed.

A guest’s usual order or seating preference should be written down where the whole team can see it — not remembered manually during service.

Without restaurant CRM software, it becomes difficult to track repeat orders, reward loyal guests, identify inactive customers, or send the right offer at the right time.

Walk-in and takeaway customers leave a name and a phone number, but without a CRM those details never become a relationship.

A CRM helps you group guests by visit frequency, loyalty tier, activity and spend — so your offers feel relevant instead of random.

  • 01 Customer details get lost between systems Contact details, order history and spend often live in separate tools. Without one customer profile, staff cannot see the full picture of each guest.
  • 02 Returning guests are treated like first-time visitors When your team cannot instantly recognize repeat customers, VIPs or high spenders, valuable relationship-building moments are missed.
  • 03 Preferences live in staff memory A guest’s usual order or seating preference should be written down where the whole team can see it — not remembered manually during service.
  • 04 Loyalty opportunities are missed Without restaurant CRM software, it becomes difficult to track repeat orders, reward loyal guests, identify inactive customers, or send the right offer at the right time.
  • 05 Guests captured at the till are never followed up Walk-in and takeaway customers leave a name and a phone number, but without a CRM those details never become a relationship.
  • 06 Marketing becomes generic instead of personal A CRM helps you group guests by visit frequency, loyalty tier, activity and spend — so your offers feel relevant instead of random.

Everything You Need to Know, Serve, and Retain Every Guest

Kappino centralizes customer profiles, orders, lifetime value, segments and loyalty activity so your restaurant team can deliver more personal service and increase repeat visits.

Complete Customer Profiles

Store each customer’s name, email, phone, address, segment, loyalty tier and points, plus free-text preferences and internal staff notes, in one clean CRM profile.

  • Contact details and address
  • Preferences and staff notes
  • Segment, loyalty tier and points

Orders, Spend and Lifetime Value

See how many orders each customer has placed and their lifetime value. Totals update with every order, and cancelled orders are left out so the numbers stay honest.

  • Order count per customer
  • Lifetime value and spend
  • Cancelled orders excluded

Automatic Guest Capture

Customers entered at the POS are captured automatically as guests. Convert a guest into a regular customer in one click when they come back.

  • Guests captured from POS orders
  • Customer autocomplete at the till
  • Convert a guest to a customer

Customer Segments

Tag customers as VIP, Frequent, New or At-risk, filter the directory by segment or loyalty tier, and see the count for each segment at a glance.

  • VIP, Frequent, New and At-risk
  • Filter by segment or tier
  • Segment counts on the dashboard

Loyalty Built In

Every customer profile shows their loyalty tier and points balance. Points are earned on every order across your channels and reversed if an order is voided.

  • Bronze to Platinum tiers
  • Points on every channel
  • Balances always up to date

Email Campaigns to the Right Guests

Send personalised email campaigns to audiences such as VIP, frequent, new, at-risk (no order in 30+ days), high spenders or Gold and Platinum members — now or on a schedule.

  • Ready-made audience segments
  • Personalised and scheduled sends
  • Unsubscribes handled automatically

From Guest Data to Better Service: How Kappino CRM Works

Kappino connects customer profiles, order history, spend, segments and loyalty activity into one practical restaurant CRM workflow your team can use before, during, and after every visit.

01

Build One Profile for Every Customer

Each order a customer places adds to one profile: their order count, lifetime value and loyalty points. Your team no longer needs to search across receipts, spreadsheets or staff memory to understand who the guest is. Regulars, VIPs, new customers and high spenders can all be recognized from the same customer record.

02

Amina Khan

Returning customer · 12 orders · Gold loyalty member

03

Know Who You’re Serving

CRM data is only useful when staff can act on it. Search a customer by name or phone, see their segment, loyalty tier and notes, and use the preferences your team has written down to welcome them with context — without relying on memory.

04

Bring Guests Back With Smarter Follow-Ups

Turn customer data into retention actions. Pick an audience — VIP, frequent, new, at-risk, high spenders or top loyalty tiers — and send them a personalised email campaign. You can also ask Pino AI, Kappino’s assistant, for your top and at-risk customers.

05

At-risk customers

Email guests who have not ordered in 30 days or more.

06

High spenders

Thank your most valuable customers with a personal offer.

07

VIP customers

Keep your VIPs informed about new dishes and events first.

08

Gold & Platinum members

Reward your most loyal members with an exclusive campaign.

Turn Customer Data Into Repeat Visits

A restaurant CRM solution helps you understand who your customers are, how often they order, how much they spend, and when they should hear from you again. Kappino keeps every customer relationship connected so your team can deliver better service, build loyalty, and bring customers back more often.

Manage Every Customer Relationship Across Orders, Loyalty, and Campaigns

A restaurant CRM is not just a contact list. Every customer relationship is built from orders, spend, loyalty activity, preferences and follow-up campaigns. Kappino connects all of it into one restaurant CRM system so your team can understand guests better and bring them back more often.

Keep customer profiles, segments, loyalty and campaigns organized without separate spreadsheets, disconnected tools, or manual customer tracking.

Unified Customer Profiles

Store contact details, segment, loyalty status, preferences and internal notes in one clean profile.

Orders and Lifetime Value

Track how many orders each customer has placed and their lifetime value, updated with every order.

Guest Capture at the POS

Customer details entered at the till are saved as guests automatically, ready to convert into regular customers.

Segments and Filters

Filter the directory by segment, loyalty tier, or guest versus regular customer, and search by name or contact details.

Loyalty Status Tracking

See each customer’s tier and points balance, and adjust points from the profile when you need to.

Personal Follow-Up Campaigns

Send email campaigns to VIP, frequent, new, at-risk, high-spending or top-tier customers, now or on a schedule.

Restaurant CRM Software for Restaurants, Cafés, Bars, Chains, and More

Every hospitality business builds guest relationships differently. Kappino adapts to each format — from independent restaurants and cafés to multi-location groups, hotel F&B teams, and event operators — with one connected CRM system for customer profiles, spend, loyalty and follow-ups.

One relationship system for every venue format.

Traditional Restaurants and Bistros

Recognize returning guests, note their preferences, track order history and spend, and prepare more personal service.

Cafés, Bars, and Coffee Shops

Capture regular customers at the till, track how often they come back, and reward them with loyalty points.

Pizzerias and Fast-Casual Brands

Connect dine-in, takeaway and delivery customers to understand repeat orders, customer value and win-back opportunities.

Chains, Franchises, and Multi-Location Groups

Use the same CRM, loyalty and email tools across your locations, with points earned on every channel and campaigns sent to the right segment.

Catering and Event Operators

Store event contacts, notes and preferences, and follow up with a campaign when it is time to book again.

Hotel Food & Beverage Teams

Keep restaurant, bar and room-service customers in your CRM so F&B teams can recognize VIPs and serve them consistently.

How to Set Up Your Restaurant CRM System on Kappino

No complex configuration needed. Customers start filling your CRM as soon as you take orders, and a few simple steps turn that data into better service and repeat visits.

Add or Capture Customer Profiles

Add customers by hand with their name, contact details, address, segment and notes — or let the POS capture guests automatically as you take orders. Every customer starts with one clean CRM profile.

Let Orders Build the History

Every order updates the customer’s order count, lifetime value and loyalty points, so your team understands every returning customer faster.

Add Preferences and Loyalty Rules

Write down preferences and staff notes, and set up your loyalty earn rate and tier thresholds so customers move from Bronze to Platinum automatically.

Segment Customers for Better Follow-Ups

Tag customers as VIP, Frequent, New or At-risk, and use ready-made email audiences such as at-risk (30+ days without an order) or high spenders for more relevant campaigns.

Monitor Your Customer Base

Track segment counts, loyalty tiers and lifetime value from one directory, and ask Pino AI about your top and at-risk customers. Every update helps your team build stronger customer relationships.

Kappino packages

Simple pricing for every restaurant stage.

Choose the package that fits your restaurant operations and business needs.

Starter

Essential tools for small restaurants, cafés, and single-location businesses.

€99/ month

What's included:

  • POS Terminal
  • Main Branch only
  • Order Management
  • Kitchen Management
  • Inventory & Supplier Management
  • Tables & Reservation
  • Menu Management
  • 3 Staff Accounts
  • Help Centre Support
Select plan

Professional

Advanced tools for multi-branch operations, integrations, loyalty, and AI.

€399/ month

What's included:

  • All Growth plan features
  • Loyalty & Customer Management
  • AI Sales Forecasting
  • WordPress & Shopify Website Integration
  • AI Item Smart Pricing
  • Social Media Management
  • Email Marketing
  • Extra branches: 1–5 at €139 each/month
  • 6+ branches at €99 each/month
  • Priority Help Centre Support + Instant Email Support
Select plan

Prices are for business customers and exclude VAT and other applicable taxes, which are shown on your invoice. Prices per month. Final pricing may vary depending on setup, integrations, support requirements and business needs. Not sure which plan fits? Book a personalised demo

Everything You Want to Know About Restaurant CRM Software

Clear answers about customer profiles, order history, loyalty management, segmentation, and personalized follow-ups.

These answers explain how Kappino helps restaurants centralize customer data, recognize returning customers, improve service, and increase repeat visits through one connected CRM system.

A restaurant CRM solution is customer relationship management software designed for restaurants, cafés, bars, food chains, and hospitality groups. It keeps customer profiles, contact details, preferences, order history, spend, loyalty activity and follow-up campaigns in one place.

Kappino creates a profile for every customer with their contact details, address, segment, loyalty tier and points, free-text preferences and internal staff notes. Order counts and lifetime value are added automatically from the orders you take, giving your team one clear view of each customer.

Yes. Customers entered at the POS are captured automatically as guests, and you can convert a guest into a regular customer at any time. Their orders, spend and loyalty points then build up on one profile.

Restaurant CRM software helps increase repeat visits by identifying regular customers, VIPs, inactive customers and high-value guests. With this data, restaurants can send more relevant email campaigns, reward loyal members and build stronger customer relationships.

Yes. You can tag customers as VIP, Frequent, New or At-risk and filter by segment or loyalty tier. Email campaigns can target ready-made audiences such as VIP, frequent, new, at-risk (no order in 30+ days), high spenders and Gold or Platinum members.

Yes. Kappino supports multi-branch restaurant groups. You can switch between branches or view them all, and customers earn loyalty points on every channel — POS, QR menu, website and delivery orders.

POS software mainly records sales and orders, while reservation software manages bookings and tables. A restaurant CRM focuses on the customer relationship: who the customer is, how often they order, how much they spend, and what follow-up can bring them back.

Kappino Restaurant OS

Run your restaurant from one connected workspace.

POS, orders, kitchen flow, inventory, reporting and AI tools built for modern restaurant operations.