All customers
Everyone in your customer directory with an email address who has not unsubscribed.
Features
Email Marketing Built on Your Own Guest List
Send email campaigns to the guests already in your Kappino customer directory. Pick an audience, start from a template, personalise the message and send it now or schedule it, with unsubscribes handled for you.
Why Email Still Works for Restaurants
Email reaches guests who have already eaten with you, without paying for every view. A short message about a new seasonal menu, a tasting evening or a quiet-weekday offer can bring regulars back when you need them most.
The difficulty is usually the list. Most restaurants keep guest details in a booking tool, a till and a spreadsheet, and exporting and cleaning them before every campaign takes hours. In Kappino, your customer directory fills up automatically from POS orders, with lifetime value, order counts and loyalty tier on each profile. Campaigns use that same data, so there is nothing to export.
Choose Who Receives Each Campaign
Every campaign goes to an audience segment. Before you send, you can preview the recipients so you know exactly who will get the email.
VIP, frequent and new guests
Use the segment you set on each customer profile to thank your best guests or welcome first-timers back.
At-risk guests
Customers who have not visited for 30 days or more, for a friendly reminder or a reason to return.
High spenders
Guests with the highest spend, for invitations to special dinners or new menu previews.
Loyalty tiers
Gold and Platinum members of your Kappino loyalty programme, so your most loyal guests hear about news first.
Write Faster With Templates and Personalisation
Good restaurant emails are short, specific and timely. Kappino keeps the writing quick, so a campaign takes minutes rather than an evening.
Starter templates
Begin from a ready-made template instead of a blank page, then adjust the wording, offer and layout to fit your restaurant.
Personalisation
Add personal details to the message so each email feels written for the guest who receives it, not for a mailing list.
Drafts you can come back to
Create and edit campaigns as drafts, check the recipient list and send only when everything is right.
Send Now or Schedule for Later
Send a campaign immediately, or schedule it for a date and time and let Kappino send it for you. Scheduling means you can write Monday's campaign on a quiet Sunday afternoon, or prepare the announcement for a holiday menu well in advance.
Some practical ideas: tell everyone about your new summer terrace, invite at-risk guests back with a midweek set menu, or give Gold and Platinum members first access to a wine dinner.
Respect Consent and Unsubscribes
Email marketing in Europe depends on trust and on GDPR. Send campaigns only to guests who have agreed to hear from you. Every Kappino campaign includes a one-click unsubscribe link, and guests who unsubscribe are left out of future sends without you having to manage a separate list.
Frequently Asked Questions
Where does the email list come from?
From your Kappino customer directory. Guests are captured automatically from POS orders, and you can add or edit customers by hand. Only customers with an email address can receive campaigns.
Are the segments created automatically?
Partly. At-risk guests, high spenders and loyalty tiers come from order and points data. VIP, frequent and new are the segments you set on each customer profile, so you stay in control of who counts as a VIP.
Can I schedule a campaign?
Yes. You can send a campaign straight away or schedule it for a specific date and time.
Does Kappino show open and click rates?
Kappino does not report per-campaign opens and clicks today. To judge a campaign, watch returning guests and order counts in your customer directory in the days after you send it.
Who on my team can create and send campaigns?
You decide. Marketing access is set per role in Kappino's roles and permissions, so you can let a manager prepare campaigns while other staff never see the customer list.
Can I send SMS or push campaigns?
No. Campaigns in Kappino are sent by email. To reach guests on WhatsApp, the WhatsApp AI Order Taker sends order updates and reorder reminders to guests who order through it.