Your Customer Data Is Already There
The orders you take in Kappino build customer profiles in the CRM — order counts, lifetime value and loyalty tiers included — with no import or extra integration.
Features
Bring Diners Back With Email, WhatsApp and Social Media Marketing
Kappino brings your restaurant marketing into the same place as your orders and customers. Send email campaigns to the right segments, let WhatsApp nudge guests who left a cart or have not reordered, and schedule your Facebook and Instagram posts — then answer every comment and message from one inbox.
Email campaigns to VIP, frequent, new, at-risk and high-spending guests.
Restaurant Marketing Automation Explained
Restaurant marketing automation means the right message reaches the right guest without your team chasing it by hand — a campaign that goes out on schedule, a reminder that follows real ordering behaviour, a post that publishes while you are in service.
Kappino already knows your customers from the orders you take: how many times they have ordered, how much they spend, their loyalty tier and when they last ordered. Marketing uses that same data, so there is nothing to import or connect.
Based on that real data, you choose the audience and the message, and Kappino handles the sending: emails go out on the date you set, WhatsApp nudges run in the background, and scheduled posts publish on time.
Pick a Ready-Made Audience
Choose who receives each email: VIP, frequent, new, at-risk (no order in 30+ days), high spenders or Gold and Platinum loyalty members.
Send Now or Schedule
Write a personalised email from a template, preview the recipients, then send it straight away or schedule it for later.
Let WhatsApp Follow Up
When the WhatsApp AI Order Taker is on, guests who leave a cart get a gentle nudge, and customers who have not reordered in 14 days get a reminder.
Everything Your Restaurant Needs to Market Smarter
A practical restaurant marketing toolkit — email, WhatsApp and social media in one place — built for restaurant operators, not marketers.
Email Campaigns
Create campaigns with personalisation and starter templates, preview who will receive them, and send now or on a schedule. Every email includes a one-click unsubscribe that Kappino honours automatically.
Audience Segments
Stop sending the same message to everyone. Target VIP, frequent, new, at-risk or high-spending customers, or your Gold and Platinum loyalty members.
WhatsApp Cart & Reorder Nudges
Guests who leave a WhatsApp cart get a nudge (at most once a day), and customers with no WhatsApp order in 14 days get a reorder reminder — automatically.
Social Post Scheduling
Connect Facebook and Instagram, then create, schedule and publish posts, carousels and Reels — one at a time or in bulk.
Comment Inbox with AI Replies
Answer Facebook and Instagram comments from one shared queue with filters for needs reply, negative and spam. AI suggests a reply that you edit before sending.
DMs, Insights and Google Reviews
Reply to Facebook and Instagram direct messages, see reach, views and followers in Facebook and Instagram insights, and reply to your Google Business Profile reviews.
Marketing That Follows What Your Guests Actually Do
Traditional restaurant marketing sends the same message to everyone and hopes for the best. With Kappino, every audience is built from real ordering activity, so your messages reach the guests they are meant for.
A regular who has gone quiet lands in the at-risk audience for your next email. A WhatsApp guest who left a cart gets a nudge. A customer who has not reordered in two weeks gets a reminder. Your best loyalty members get their own campaign.
Example: win back at-risk guests
- Build email audiences from order, spend and loyalty data.
- Let WhatsApp follow up on abandoned carts and reorders automatically.
- Reach inactive guests before they disappear for good.
- Audience: at-risk — no order in 30 days or more
- Channel: email, personalised with each guest’s name
- Timing: scheduled for Thursday morning
- Unsubscribes handled automatically
Built for Every Type of Restaurant Business
Whether you run a single-location trattoria, a delivery-first kitchen, or a growing quick-service chain, Kappino’s marketing tools adapt to your guest journey, ordering model, and retention goals.
Independent Restaurants & Trattorias
Compete with bigger brands without a marketing team: email campaigns for quiet nights, win-back emails to at-risk guests, and social posts scheduled ahead for the whole week.
Quick-Service & Fast Casual Chains
Drive repeat takeaway and delivery orders with WhatsApp cart and reorder nudges, and email offers to frequent customers and high spenders.
Fine Dining & Reservation-Based Venues
Keep in touch with personal email campaigns for VIPs and top loyalty members, invite them to tasting events, and reply to every Google review.
Food Delivery & Dark Kitchens
Build your own customer database, email lapsed customers, and grow repeat orders through your own WhatsApp ordering channel.
What Runs on Its Own — and What Stays in Your Hands
Kappino takes care of the repetitive sending and leaves the decisions to you.
Scheduled Emails Send on Time
Set the date and time once and Kappino sends the campaign to the audience you chose.
WhatsApp Nudges Run in the Background
Cart and reorder reminders go out automatically while the WhatsApp bot is on.
Scheduled Posts Publish Themselves
Plan a week of posts, carousels and Reels in one sitting; Kappino publishes each one at its time.
You Approve Every Reply
AI suggests replies to comments, but nothing is posted until you edit and send it.
Kappino packages
Simple pricing for every restaurant stage.
Choose the package that fits your restaurant operations and business needs.
Starter
Essential tools for small restaurants, cafés, and single-location businesses.
€99/ month
What's included:
- POS Terminal
- Main Branch only
- Order Management
- Kitchen Management
- Inventory & Supplier Management
- Tables & Reservation
- Menu Management
- 3 Staff Accounts
- Help Centre Support
Most popular plan
Growth
Advanced operational tools for growing restaurants.
€199/ month
What's included:
- All Starter plan features
- Waste Management
- Restaurant Expenses Management
- Delivery Riders Management
- AI Inventory Management
- AI Staff Shift Planner
- Priority Help Centre Support
Professional
Advanced tools for multi-branch operations, integrations, loyalty, and AI.
€399/ month
What's included:
- All Growth plan features
- Loyalty & Customer Management
- AI Sales Forecasting
- WordPress & Shopify Website Integration
- AI Item Smart Pricing
- Social Media Management
- Email Marketing
- Extra branches: 1–5 at €139 each/month
- 6+ branches at €99 each/month
- Priority Help Centre Support + Instant Email Support
Prices are for business customers and exclude VAT and other applicable taxes, which are shown on your invoice. Prices per month. Final pricing may vary depending on setup, integrations, support requirements and business needs. Not sure which plan fits? Book a personalised demo
Everything You Need to Know About Restaurant Marketing Automation
What is restaurant marketing automation?
Restaurant marketing automation is software that takes the repetitive sending off your hands. With Kappino, email campaigns go out to the segment and at the time you choose, WhatsApp sends cart and reorder reminders automatically, and scheduled social posts publish on time.
How does Kappino automate restaurant marketing campaigns?
You pick an audience — such as VIP, frequent, new, at-risk or high-spending customers, or Gold and Platinum loyalty members — write the email from a template, and send it now or schedule it. When the WhatsApp AI Order Taker is on, abandoned-cart nudges and 14-day reorder reminders run on their own.
Which channels does Kappino use for marketing?
Email campaigns, WhatsApp (through the WhatsApp AI Order Taker), and Facebook and Instagram for posts, comments and direct messages. You can also reply to Google Business Profile reviews. Kappino does not send SMS or push-notification campaigns.
Which messages are triggered by guest behaviour?
On WhatsApp, a guest who leaves a cart receives a nudge (at most once a day), and a customer with no WhatsApp order in 14 days receives a reorder reminder. For email, the at-risk audience automatically includes customers with no order in 30 days or more.
Can I segment restaurant guests?
Yes. Email campaigns can target VIP, frequent, new, at-risk, high-spending or Gold and Platinum customers, and in the CRM you can tag each customer’s segment and filter by it.
How does Kappino help with social media?
Connect Facebook and Instagram to schedule and publish posts, carousels and Reels, including in bulk. Answer comments from a shared queue with AI-suggested replies you edit before sending, reply to direct messages, and check your insights.
Does restaurant marketing automation work for small restaurants?
Yes. Kappino is useful for independent restaurants, cafés, pizzerias, dark kitchens, and small hospitality businesses because it reduces manual marketing work. Even without a dedicated marketing team, operators can schedule campaigns and posts in one sitting and let Kappino handle the sending.
How is marketing automation different from a restaurant CRM?
A restaurant CRM stores customer profiles, order history, spend, segments and loyalty status. Marketing uses that customer data to take action. In simple terms, CRM helps you understand your guests, while marketing helps you communicate with them at the right moment.